emails

Built in Klaviyo given the objective of maximizing use of live text for legibility and consistency across platforms.

gift with purchase campaign

Primary designs for a special offer campaign that I conceptualized, animated and adapted for use across email, social, and OOLY’s D2C website.

back to school social content

Select pins published to OOLY’s Back to School Pinterest board to inspire customers’ school shopping lists. Designs were adapted for use on Instagram stories as well.

 
affiliate banners

Ads created as a part of OOLY’s affiliate partner program.

ooly surprise

These cards were made to accompany orders that contained an extra gift. The featured doodles are part of a set that I illustrated.

prop design

I helped design and construct props and example art (like the Halloween bags, fireplace, and planner spreads below) for photoshoots.

Product was photographed out of the box for better lighting, and packaging was constructed in post.